How developer-first platform Shaped is making AI-powered personalisation radically easier, enabling small businesses to create personalised user experiences.
When Shaped co-founders Tullie Murrell and Daniel Camilleri met at the Unearthed Hackathon in Adelaide nearly a decade ago, they had no idea that they would one day start a business together. The two of them then went their separate ways, working independently in a range of US-based roles with tech giants such as Google, Uber and Meta.
Over the years, they have established themselves as tech veterans – Tullie is an expert in AI and machine learning, having previously worked with AI within healthtech to enable MRI machines to run more efficiently.
Daniel is a registered psychologist with a wealth of experience in user experience (UX) and behavioural economics, having held senior roles at Uber and Afterpay before launching Shaped.
In 2021, the two of them combined this experience to establish Shaped, a developer-first platform where customers are able to choose data sources, integration methods, language models and scoring mechanisms for recommendations and search results. Shaped’s AI platform empowers businesses to create personalised user experiences that deliver measurable results.
By analysing user behaviour and content, Shaped helps tailor recommendations and search for increased engagement, conversions and customer satisfaction. It achieves this by seamlessly integrating with existing data sources, understanding content without manual tagging (thanks to its generative AI capabilities) and adapting to user behaviour in real-time.
Shaped’s ambition is to make AI-powered user experience accessible to small businesses. The company’s existing customers include brands like outdoor travel marketplace Outdoorsy, Brazilian grocery delivery app Trela and QVC, who through their use of Shaped’s technology are all able to access the level of focused hyper-personalised UX that is readily available within tech giants.
“Consumers expect personalised digital experiences with every brand, but under the hood, this can be difficult to build and orchestrate,” says Tullie. “AI is elevating both the expectation and costs to build these experiences. Shaped empowers companies to leverage their data into powerful user experiences that drive business outcomes. We’re not just building another personalisation engine; we’re building the foundation for a future where every user interaction is informed, intelligent, and impactful.”
Learn more about Shaped at shaped.ai.
