NewAim, Australia’s largest private e-commerce company consolidates multiple cloud workloads with Google Cloud to streamline infrastructure and enable faster, simpler adoption of AI for its customers.
New Aim, Australia’s largest private e-commerce technology company, has partnered with Google Cloud to consolidate its digital infrastructure and make generative AI (gen AI) more accessible to Australian e-commerce businesses of all sizes.
The company has already reduced overall IT costs, strengthened cybersecurity and boosted infrastructure performance since beginning the migration from its previous multicloud and on-premise environment to Google Cloud in March of 2024.
Moving to Google Cloud has also given New Aim one-stop access to AI and big data capabilities that now sit at the core of AirOxy.AI, its insights platform designed to make generative AI more accessible to e-commerce retailers.
All of AirOxy.AI’s capabilities and data were built and reside on Google Cloud, with the platform’s native integrations eliminating the compatibility and complexity issues that New Aim had previously faced when combining various open-source and proprietary systems.
The platform has garnered strong industry demand since its pilot launch at Online Retailer in July 2024. New Aim’s customers range from small “challenger” e-tailers to some of Australia’s most well-loved local brands, including Bunnings, Woolworths, Big W and Baby Bunting.
“Our previous multicloud infrastructure came with growing complexity and costs that were proving challenging and risky to manage for our relatively lean IT team,” says Dr. Alex Ji, Chief Operating Officer & Chief Information Officer at New Aim. “In less than a year, Google Cloud helped us leap from an increasingly shaky multicloud approach to a single cohesive cloud environment that’s been significantly easier to manage while also delivering immediate efficiency dividends. As a result, we’ve been able to take advantage of AI far faster, and with much greater sophistication, than we’d thought possible for an e-commerce company of our size.”
Partnering with Google Cloud has also helped New Aim reduce the cost and complexity of its cloud transformation. It has provided extensive engineering support and education resources to New Aim that helped the firm upskill its engineers at a greatly reduced cost, while also tackling the local requirements of New Aim’s multiple international offices that had driven its original multicloud approach.
The company now employs a range of Google Cloud solutions to automatically optimise its data for AI adoption while also securing it from threat actors and outage risks.
“Google Cloud is working with retailers around the world to make AI an essential ingredient throughout their businesses, by first consolidating, structuring, and streamlining their enterprise data as efficiently as possible,” says Matt Zwolenski, Director & CTO, Google Cloud Australia & New Zealand. “New Aim is proof that e-commerce firms of any size can tap into digital infrastructure that allows them to punch above their weight.
“New Aim’s vision resonates strongly with our own commitment to lowering the entry-level barriers to future-ready digital infrastructure, market-leading generative AI capabilities and the growth potential they offer.”
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Source: Google Cloud
