The initiative aims to help 30 million next-generation learners develop AI literacy, content creation and digital marketing skills by 2030.
Adobe has recently announced a new global initiative expanding the Adobe Digital Academy’s focus on equipping next-generation learners and teachers with AI literacy, content creation and digital marketing skills – helping them thrive in the modern workforce.
Expanding on the Adobe Digital Academy’s decade of success in upskilling and creating new career pathways, the programme will provide training, certifications and access to Adobe Express with the goal of helping 30 million learners globally develop these in-demand skills by 2030.
Training and certificates will be available through Adobe’s collaborations with Coursera, NGOs, K-12 schools, colleges and universities and alternative education organisations. Adobe will fund scholarships and NGO grants to help ensure that emerging professionals from all backgrounds can benefit from the training, tools and direct pathways to future careers.
The rise of the creator economy and breakthrough AI technologies have unleashed a wave of new opportunities in content creation and marketing across every industry. Emerging professionals are eager to carve out their place in this new landscape with the help of Adobe’s specialised training.
“Adobe’s mission has always been to design products that create opportunities and empower people from all backgrounds to change the world,” says Stacy Martinet, Vice President, Marketing Strategy & Chief Communications Officer at Adobe. “We want AI to bridge the digital divide, not widen it, and this programme will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills.”
This builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all. The company has committed more than $100m this year in donations, scholarships, product access and partnerships across this and other initiatives to enable people and organisations around the world to tell their stories.
Adobe has designed a range of curricula for this programme – covering topics including Generative AI Content Creation, Social Media Content, Multimedia Content, Content Marketing and Multi-channel Content and Advertising. Learners will gain the ability to create high-quality content effortlessly with tools like Adobe Express and learn how to harness the power of generative AI to better express themselves creatively and visually.
The first courses are now available globally on Coursera, a best-in-class online learning platform, to enable anyone to learn and gain creative and digital skills at their own pace. Aspiring learners can pursue Content Creator and Graphic Designer Professional certificates, with additional certificates in Digital Marketing available in early 2025.
Adobe is committing $250,000 in scholarship licences that will be distributed through nonprofits in the first year of the programme to access Adobe courses and certificates on Coursera.
The coursework will be coming soon to Adobe Express and is in development for the Behance community.
The company is also providing new donations to an expanded network of alternative education and youth-serving NGO collaborators including DECA, NPower, Build.org, the Prince’s Trust, AVID, Girl Scouts of Western Washington and Pratham. These new investments will provide millions of students served by NGOs with exposure to essential workplace skills and integrate skilling opportunities into their extracurricular offerings.
“Adobe is the ideal partner for DECA as we amplify our quest to prepare students for college and careers,” says Christopher Young, Chief Programme Officer, DECA. “This initiative will empower our student members to learn and apply the creative skills they need for their future careers in marketing and business. Adobe Express is the perfect tool for DECA students to apply their creativity and experiment with AI to create content relevant to preparing for their careers.”
To learn more about this exciting new initiative, visit Adobe Digital Academy
Source: Adobe
